Tag Archives: selling

Marketing and Selling on the Internet

Mack Hanan Consulting online marketing blogMarketing and selling on the internet involves reaching potential clients through direct and indirect means. It requires imagination, patience, some technical understanding and – most importantly – a solid founding in marketing fundamentals. 

Online Marketing from Anywhere

One of the benefits of an online business is that it you can run it from wherever you are – the office, on the go, or from the convenience of your home. A recent research says that a quarter of online customers go shopping online where it is assisted with digital or electronic commerce which Internet marketing is a big part of.

Direct advertising and marketing methods like the traditional radio and TV ads, direct mail and offline newsletters all inspired Web marketing. The difference is of course that online marketing produces results which can be instant.

Ecommerce Sites

Online marketing websites are slightly different than others. There are websites which are being used to exchange services and products (peer to peer). And others are built where customers need to specify the price range they can afford and select items that are within that range (name your price model). Priceline.com is a good example of such internet sites.

Customers who prefer to maximize finding the lowest prices use a find-the-best model websites like Amazon.com. The rest are the internet auction websites like Ebay.com and Gumtree, where customers quote the items available and the best bids normally get to win said items.

The businesses that utilize online marketing stand to benefit greatly. New markets can be reached quickly and (relatively) easily, something which was impossible before the invention of the internet. Because of comparatively-low financial investments, even small companies are beginning to rely more on online marketing to grow their businesses. Websites and blog sites have been created specifically to educate business owners about this.

E-commerce-driven businesses can also use e-newsletters, sent directly to customers. These customers can either buy directly from links on the newsletter, or navigate to the website to browse for their own preference.

Page Load Speed Matters

Google and online consumers are looking for websites to load quickly. Websites which are slow to load are being pushed down the search engine results, so it makes sense to check our load times frequently.

You can use plugins, manual code updates and image compression techniques to improve your site’s page load times. If you need help with this, the good news is that there are plenty of coders available online who can give you a hand for a small investment.

Protect Your Online Data

One of the biggest risks of online purchasing is identification theft. Paying online using credit cards potentially expose customers to hackers.

If you’re selling products or services online, you’ll want to invest in an SSL certificate. Your web host provider will be able to install it for you, but be mindful that you may have to tweak some of your plugins for the SSL certificate to work correctly.

Preselling Tactics That Work – Get Great Results Fast

Preselling tactics that workIf you want to succeed with selling and copywriting, preselling is an ancient art and science you need to know. As you read, we will address only what works in the so-called “real world”, and not delve into the scientific ramifications.

The bottom line is that this technique allows you to get your audience relaxed and ready to buy. It is very hard to sell to a cold customer – you probably already know this. Preselling unassumingly allows you to warm up cold prospects in an informal way. If you want to be more successful, continue reading – several preselling methods are about to be explained.

If you want to create effective preselling content, you need to know your facts about what you are discussing. The reason you want to be careful is that there is so much misinformation on the Internet. The information that you find should always be double checked and the information verified. It is possible that people may see misinformation that you write, and ask you to correct it. It is also possible that they may comment somewhere that you have written misinformation yourself.

You could also make the mistake of contradicting yourself, specifically your sales page versus your content. Another approach to preselling is to compare and contrast two different approaches for solving the same problem. Throughout the world, you will see this commonly used. You could look at different angles for approaching a problem, especially if you can find two competing companies. This would be a great time to do a comparison, or to contrast them. You should avoid mentioning specific product or brand names using the strategy. What you want to do is talk about the benefits and drawbacks to each one. All you do then is mention your product or service as a solution, and the process is complete.

Key Preselling Copywriting Principles

Believe it or not, there are several copywriting principles when looking at preselling today. The reason for that is this is something that copywriters do every day in their writing. When it comes to writing, these guys and gals know what they are doing. They understand human nature, which helps them create content that is great. When you write your copy in an unassuming way, your preselling efforts will take you far. The way that you write is very simple – it is as if you are talking to your very best friend. That is how you address your audience. Be casual, friendly and help them like you would any day with someone you know. Instead of writing formally, you need to write in this manner which can be profound when utilized in the right way.

The art of effective preselling – this is something you can accomplish very easily, even if you don’t think you can. By selling to people, using this subtle tactic, selling your products and services will be a breeze. There is no deception going on with this method at all, and in fact you should be totally upfront at all times. This basically allows you to allow people to put their guard down long enough to hear your marketing message clearly. And when they get to your sales copy, they will be warm enough to want to buy what you have to offer.