If you want to succeed with selling and copywriting, preselling is an ancient art and science you need to know. As you read, we will address only what works in the so-called “real world”, and not delve into the scientific ramifications.
The bottom line is that this technique allows you to get your audience relaxed and ready to buy. It is very hard to sell to a cold customer – you probably already know this. Preselling unassumingly allows you to warm up cold prospects in an informal way. If you want to be more successful, continue reading – several preselling methods are about to be explained.
If you want to create effective preselling content, you need to know your facts about what you are discussing. The reason you want to be careful is that there is so much misinformation on the Internet. The information that you find should always be double checked and the information verified. It is possible that people may see misinformation that you write, and ask you to correct it. It is also possible that they may comment somewhere that you have written misinformation yourself.
You could also make the mistake of contradicting yourself, specifically your sales page versus your content. Another approach to preselling is to compare and contrast two different approaches for solving the same problem. Throughout the world, you will see this commonly used. You could look at different angles for approaching a problem, especially if you can find two competing companies. This would be a great time to do a comparison, or to contrast them. You should avoid mentioning specific product or brand names using the strategy. What you want to do is talk about the benefits and drawbacks to each one. All you do then is mention your product or service as a solution, and the process is complete.
Key Preselling Copywriting Principles
Believe it or not, there are several copywriting principles when looking at preselling today. The reason for that is this is something that copywriters do every day in their writing. When it comes to writing, these guys and gals know what they are doing. They understand human nature, which helps them create content that is great. When you write your copy in an unassuming way, your preselling efforts will take you far. The way that you write is very simple – it is as if you are talking to your very best friend. That is how you address your audience. Be casual, friendly and help them like you would any day with someone you know. Instead of writing formally, you need to write in this manner which can be profound when utilized in the right way.
The art of effective preselling – this is something you can accomplish very easily, even if you don’t think you can. By selling to people, using this subtle tactic, selling your products and services will be a breeze. There is no deception going on with this method at all, and in fact you should be totally upfront at all times. This basically allows you to allow people to put their guard down long enough to hear your marketing message clearly. And when they get to your sales copy, they will be warm enough to want to buy what you have to offer.