Now available! The Seventh Edition of Mack Hanan's best-selling book, Consultative Selling!

In the Age of Customer Cost Control, Mack Hanan's Consultative Selling™ is high-margin selling - not by confronting cost constraints but by enabling customers to do business with their suppliers at zero cost. Even better, customers can make money on their transactions by the ability of consultative sellers to improve customer profits.

Consultative Selling™ confers pricing power: the only strategy that provides proven sustainable command of value-based high margins up to 350% higher even for undifferentiated commodity products or services sold against me-too competition in mature markets. Consultative sales make money or save money for customers, not cost money. As a result, they make money-based margins for their sellers.